Sud was born in Detroit, Michigan, the daughter of Punjabi immigrants from India.[10] She grew up in Flint, Michigan.[1] In 1997, at age 14, Sud left Flint to study at Phillips Andover Academy, a selective private school in Andover, Massachusetts.[2]
Sud graduated from the University of Pennsylvania in 2005, with a B.Sc. in Finance and Management.[11] In 2011, she received her MBA from Harvard Business School.
Sud announced on July 17, 2023 that she would be joining the free streaming service Tubi as its new CEO, replacing founder Farhad Massoudi.[26] In June 2025, Tubi announced that it had crossed 100 million monthly active users, over $1 billion in annual revenue and an all-time high share of television viewing in the U.S.[27]